Корпоративный имидж (Advertising and public relations) - доклад по английскому языку

 

Тезисы:

  • The difference of advertising from public relations.
  • The corporate advertising can influence public opinion on specific questions.
  • Estimates changes in public opinion after realization of the corporate advertising company.
  • Is system of measures directed on change of the relations of public to any problem.
  • The social advertising as the major tool PR is called to satisfy inquiries of a public and in it the.
  • Traditionally advertising of such type referred to as firm.
  • Only little is known about effective methods of corporate advertising.
  • Only few advertising agencies are familiar with corporate advertising.
  • > To express on the important questions interesting for a public.
  • If the advertising means are incompatible to a prestigious image, the program of marketing can fail.
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