Branded entertainment: product placement in the entertainment business - курсовая работа (Теория) по менеджменту

 

Тезисы:

  • A veritable branded entertainment operation had just been born.
  • The strategic opportunities of branded entertainment would then be reduced to nothing.
  • Branded entertainment is not a miracle solution.
  • Branded entertainment in all its forms.
  • Love them or hate them, product placements are nonetheless increasingly a part of our daily lives.
  • Product placement in the cinema is still often only associated with the adventures of James Bond.
  • Marketing and entertainment have always been allies, particularly in the United States.
  • Placements can also sometimes be found in small, independent productions.
  • It is also, however, a certain advantage for product and brand placements.
  • Alan Wilkes (2004) Product placement puts you in the pink, Irish Independent, 28 March.
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