Consumer behavior - реферат по английскому языку

 

Тезисы:

  • Factors influencing a consumer’s behavior.
  • The most important factors influencing a consumer’s involvement level are their perceived risks.
  • Financial - risk that the outcome will harm the consumer financially.
  • Psychological - risk that the product will lower the consumer’s self-image.
  • The importance of particular evaluative criteria differs from consumer to consumer.
  • A consumer simply feels a physical problem will purchase health supplements.
  • Consumer Behaviour: An applied approach.
  • Consumer Behaviour (5th Ed.) . New Jersey: Prentice-Hall.
  • Types of Consumer Buying Situation.
  • Without such an understanding, businesses find it hard to respond to the customer’s needs and wants.
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