Market Research. Market Research Methods - реферат по маркетингу

 

Тезисы:

  • Secondary research - This is also known as 'desk' research.
  • Desk Researchconsists of data and information that already exists that can be accessed.
  • & Quantitative Research.
  • Collection analysis information marketing.
  • Most commonly used methods for collecting primary and secondary data are.
  • Voitsekhova O. S.
  • Checked up byT.
  • It consists of data and information that already exists that can be accessed.
  • Interviews and surveysinvolves the collection of primary data directly from individuals.
  • Techniques include:interviews - These are face-to-face meetings with an interviewer and respondent.
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