Prising - Реферат по экономической теории

 

Тезисы:

  • That is why in the modern economy the problems of pricing are the matter of special concern.
  • Pricing is a rather difficult process because prices mostly depend on the situation in the market.
  • Prices are in close dependence on other variables of the marketing and other firm’s activities.
  • Working out the general price policy all decisions are gathered into an integrated system.
  • Stating a single price for all buyers is a comparatively new idea.
  • It has been formed historically - a price was a result of the deal between a buyer and a seller.
  • Usually sellers asked for a price higher than they counted to get first.
  • In their turn buyers asked for a price lower than they were ready to pay.
  • Historically prices were the basic factors that determined a customer’s choice.
  • The way firms approach the pricing problems may vary.
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