Методичка по Английскому языку для экономистов - статья по прочим предметам

 

Тезисы:

  • Marketing is more than just distributing goods from the manufacturer to the final customer.
  • One of these stages is advertising.
  • The stages are like links in a chain, and the chain will break if one of the links is weak.
  • Thus the modern world depends on advertising.
  • If factory output is to be maintained profitably, advertising must be powerful and continuous.
  • (d) The product image will be projected by advertising.
  • (e) The market segment will decide the tone or style of advertising, and the choice of media.
  • (f) Pricing can play an important part in the appeal of the copy.
  • Is the product value for money, a bargain or a luxury?
  • Pricing can be a very competitive sales argument.
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