Федеральное агентство по образованию

Государственное образовательное учреждение

Высшего профессионального образования

«САНКТ-ПЕТЕРБУРГСКИЙ ГОСУДАРСТВЕННЫЙ

ИНЖЕНЕРНО-ЭКОНОМИЧЕСКИЙ УНИВЕРСИТЕТ»

Факультет: Международный менеджмент

Кафедра: Высшая школа экономики и менеджмента

КУРСОВОЙ ПРОЕКТ

по дисциплине: «МЕНЕДЖМЕНТ»

на тему:

«Основы менеджмента »

Выполнили:

студентки группы № 2/5502

Шпока Анастасия Олеговна

Антипина Анастасия Вячеславовна

Проверила к.э.н., доц.:

Грищенко Татьяна Юрьевна

Санкт - Петербург

Contents

organizational motivation employe management

Name and logo of the company

Address

Organizational legal form

Founders

The Mission4

The Phylosophy

Services

Geographical market

The planned market share

Potential buyers

Competitors

Potential Partners

Cost services

Full-time workers and out of staff workers

Workers

Salary

Method of service

Organizational structure

Cost price

Discount and advertizing

Advertizing campaing

The problem: this type of advertising is not profitable

SWOT analyze of the company

Ways of motivation of employees:

APPLICATION 1

APPLICATION 2

APPLICATION 3

Name and logo of the company

This project on the topic: Jazz Café « Wonderful Day».

«Wonderful day» - this is the name of our coffee house. This phrase made people feel good as coffee. When you begin your work day with the cup of coffee in our coffee house, you can be assured that day will be wonderful!development of public catering establishment is very popular nowadays . The industry of a food and entertainments develops promptly, and it is not surprising - in these branches there are very high indicators of profitableness. , our company has a slogan that motivates people not to pass by the cafe: «If you want to start a day come to us with sounds of Jazz and make it wonderful!»coffee companies have its personal logo and we are not the expection. it is known, coffee is a brewed beverage with a dark, slightly acidic flavor prepared from the roasted seeds of the coffee plant, colloquially called coffee beans. Inventing a logo of our coffee house, we were guided by this. The cup and the saucer look like a smile. There is the name of our coffee house under the cup. There are also coffee beans arrange in a frame.(APPLICATION 1)

café will be situated on the Karavannaya street in the heart of the cultural capital of Russia. It is between Nevsky Prospect and Belinsky street. This place is popular among guests of St. Petersburg. There are a lot of places of interesting next to the street Karavannaya, for example: Mikhailovsky Castle, a luxurious summer garden, a unique and unforgettable Russian Museum.

The promises is 100 м2 and it is on the first floor of the building. Subway is about 5 minutes from this place. Because our cafe is located in the heart of St.Petersburg, we have a worthy competitors: Chocolate and Korova bar on the Karavannaya street, Coffee House in Malaya Sadovaya and a cafe-bar Grog on the Fontanka embankment.( APPLICATION 2)

legal form

decided to take Limited Liability Company (LLC). It is a flexible form of enterprise that blends elements of partnership and corporate structures. LLC doesnt need to be organized for profit. The primary characteristic an LLC shares with a corporation is limited liability, and the primary characteristic it shares with a partnership is the availability of pass-through income taxation. It is often more flexible than a corporation, and it is well-suited for companies with a single owner.

Anastasia -51%Anastasia- 49%

Mission

mission of the organization - the expression of her philosophy and the meaning of existence. The mission is usually declares the status of the enterprise, how it works, the intentions of management. It is oriented to the future and should not depend on the current state of the organization. The mission of the organization formed by senior management, who is solely responsible for its embodiment in practice through the formulation and implementation of the goals of the organization.

The mission of the «Wonderful Day»: Provide a specific segment of the Russian population worthy of a great coffee and an unforgettable vacation to the sounds of relaxing music, moreover to make cozy atmosphere and qualitative service accessible.