Art of adviting - реферат по предпринимательству

 

Тезисы:

  • Nowadays market economy is widespread all over the world.
  • Some people think that to advertise means to let the customers know about your product.
  • Maybe it was so many years ago.
  • Today, in times of severe competition, a function of advertising is much more complex.
  • You should not only let people know you should make them buy.
  • In different forms, in different words you should convince everybody that your product is the best.
  • So when such a problem appeared, advertising was transformed into a science.
  • It was a mixture of management, marketing and psychology.
  • But the large amount of ads all around began to aggravate people.
  • And then the science was developed into the art of advertising.
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