PR and Journalism - реферат по английскому языку

 

Тезисы:

  • But, as they declare, there is no attempt to influence journalism; they just "deliver news ideas".
  • McNair, Brian (2000) Journalism and Democracy.
  • Washington: Congressional Quarterly.
  • In this work we are focused on the relation between the PR industry and the news media.
  • It certainly tends to undermine any simple faith in the reliability and independence of news.
  • The news media are the most prominent instrument for disseminating information in society.
  • The media have become an increasingly important stage for organizations' external communication.
  • Rather, the media sphere appears as a media hierarchy.
  • For opinion-generating campaigns, regional and local media are also of interest.
  • Their actions thus become "in the interest of the public".
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